One look at the project credits below, and you’ll see why Creative Inc. is called “accomplished, unique and diverse.”

Writing didn’t become the emphasis of my work overnight. For nearly two decades, writing has been the very foundation and backbone of my career as Marketing Director, Project Manager and Producer. My success in these diverse experiences has been due to my success as a writer.

In other words, it’s not just about the assignment. It’s about the understanding I bring to the big picture and larger issues, and the added value that is the end result.

writing / project management
writing / marketing
writing / producing

WRITING / PROJECT MANAGEMENT
The development of entertainment venues for the theme park industry is an intense field of work with high-profile projects, big budgets, and exacting standards. The result is a finished product that ultimately entertains thousands of guests every year.

As a writer, this work is alternately creative and technical: developing early conceptual treatments, writing client presentations, formulating complex RFP documents and proposals, sustaining ongoing project documentation, and producing technical manuals.

As project manager, the work involves coordinating these creative and technical elements through the life of the project: managing subcontractors from initial scope development through fabrication/installation, developing schedules, budgets, contracts, tracking systems, and documentation, overseeing cast auditions, rehearsals and show commissioning at completion.

SELECT CREDITS
• Mickey’s 75th Anniversary with Michael Eisner • Magic Kingdom for Walt Disney Marketing
• New Awakenings Show • Animal Kingdom for Walt Disney Entertainment
• Luau Dinner Show Rehab • Polynesian Resort for Walt Disney Entertainment
• Dream Magic Storyteller Project • Epcot Center for Walt Disney Entertainment
• Treasure Planet Performer Vehicle • Magic Kingdom for Walt Disney Entertainment
• Lion King Float Relocations • Animal Kingdom for Walt Disney Entertainment
• Castle Show Prop Rehab • Magic Kingdom for Walt Disney Entertainment
• Police Academy Stunt Show • Movie World - Madrid for Warner Bros./ Premier Parks
• Gotham Street Show • Movie World - Madrid for Warner Bros./ Premier Parks
• Batman Thrill Spectacular Stunt Show • Six Flags Kentucky Kingdom for Premier Parks
• Grand Canyon Experience • Conceptual Treatment
• Tiger Falls • Palm Beach Zoo at Dreher Park
• Neonopolis • Neonopolis Center for World Entertainment Enterprises
• SeaWorld Pet Show • SeaWorld San Diego for Busch Entertainment Corporation
• New Millennium Theatre Show • Kennedy Space Center for Delaware North Parks Services
• Sensoria Celebration • Festival Funding Package
• Neonopolis • Neonopolis Center for World Entertainment Enterprises
• Pat O’Brien’s Restaurant • Universal Studios CityWalk
• Seuss Street Show Ride Vehicle • Universal Studios Islands of Adventure
• Superhero Island • Universal Studios Islands of Adventure
• Seuss Landing • Universal Studios Islands of Adventure
• Triceratops Encounter • Universal Studios Islands of Adventure

WRITING / MARKETING
Written work in this field involves all forms of business-to-business writing: marketing plans derived from strategic sessions, speechwriting for annual meetings, presentations for business sponsorships, scripts for style shows and center events, press releases for the media, copy for advertising creative, articles for in-center newsletters, and a whole host of customer-based communications.

During seven years in a marketing manager role, my work included conducting strategic planning sessions, developing long-term external and internal marketing campaigns, directing the advertising creative and overseeing media buys. Extensive sales analysis tools (including bar code systems, distribution tracking, sponsorships, and database management) were utilized to measure the success of marketing campaigns, special events and public relations strategies.

SELECT CREDITS
• Marketing Director • West Oaks Mall, Orlando Fl for General Growth Properties, Inc.
• Marketing Director • Southern Hills Mall for General Growth Management, Inc.
• Marketing Director • Mayfair Mall for Klinger Properties, Inc.
• Marketing Director • MarketPlace Mall for Klinger Properties, Inc.
• 1995 Winner of the ICSC Maxi Merit Award for Sales Promotion and Advertising

WRITING / PRODUCING
I have extensive experience writing effective copy and producing creative for television, radio, print, & billboard. My work has carried over into the non-profit realm, where I’ve utilized my producing experience to develop presentations and media campaigns that help these groups raise awareness and much-needed funds.

SELECT CREDITS
• Producer/Promotion Director • KMEG-TV
• Producer – Annual One-Hour “Christmas Sing” Holiday Special • KMEG-TV
• Writer/Producer – Public Relations Campaign • S.T.A.R.S. Therapeutic Riding Program
• Writer/Producer – Public Relations Campaigns • Various Nonprofit Groups